A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings.
But what many companies forget is the “marketing” part of content marketing. Check out 7 NEW Things to Do After You’ve Published a Blog Post.
Also note that this step is more of a one-time setup.
Once you have established RSS connections on your social sites, you shouldn’t have to do it again.
Sure, your post is probably groundbreaking, but Google might not figure that out for months.
Scan through your content and pick out the main topics covered in your post.
This yndication method allows you to automatically feed your blog’s content to many different places, including many social networking sites. When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites.
This can significantly expand your reach and save you hours of time versus posting content manually.
To get started, locate your blog’s RSS URL and plug that into the following: Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.
Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.