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“I thought we should be able to use the things that we work with every day to help,” says Greg, a senior product manager at Microsoft, who asked not to disclose his last name to avoid recriminations from people involved in the sex trade.
“NGOs had strategies that were pretty effective but no way to scale them.”The pair’s initiative first took shape when they entered the philanthropic category of Microsoft’s annual week-long hackathon in 2012.
They used the company’s Azure cloud platform to build an improved version of Microsoft technology called Photo DNA that automatically detects and reports images of child exploitation.
Dominique Roe-Sepowitz, director of Arizona State University’s Office of Sex Trafficking Intervention Research, says they could help expand the reach of anti-trafficking efforts.
Research in Phoenix has shown that on average a single online sex ad attracts 63 potential buyers.